How much more performance does your business need?

Many businesses/dental practices are looking for a huge increase in performance in order to be the best. Many want to increase turnover by 00s% in order to ‘beat’ the competition. Businesses often think that this is required… but my question to you now is…. is it really required?

Here’s an example of what I mean.

Sunday was the Abu Dhabi Grand Prix, and I missed it! GGRRR

However the wonderfully talented Lewis Hamilton won in 1 hour, 37 minutes and 11.886 seconds. Following 8.4 seconds behind (an age in F1 terms) was Fernando Alonso in his Ferrari. A totally conclusive win by Lewis with the second place driver a good distance behind… well done Lewis.

But let’s look at those figures, Lewis Hamilton took 5831.886 seconds to complete the race, and Fernando Alonso took 8.4 seconds more… that’s a difference of 0.14% WOW. Such a seemingly outright win was with a margin of 0.14%.

If Alonso’s engineers could have got 0.2% more performance from the car he would have won.

If Alonso could have increased his performance by 0.2% he would have won.

It doesn’t take massive increases to beat the competition, all it needs is consistently great results and constant improvement.

So what’s the lesson for your business?

1. Start those improvements now
2. Start with any improvement, it’s a start!
3. Accept that your competition are not actually that bad, and that a small % increase in every area of your business will have dramatic results
4. Start your next marketing activity now, stop procrastinating
5. Get on with Social Media – that small % increase is often enough to tip the balance
6. Start marketing with email and look for the tiniest area for improvement
7. Split test your website pages and go with the ones that perform better
8. Split test words and forms on your website and go with the ones that have the best % conversion rates
9. Look at your website analytics, which referral source gives the best % conversion? Spend time on that referral source
10. Look at your website analytics, which key word gives the best % conversion? Spend time with SEO to ensure  you are high on Google for that word/phrase
11. Break your marketing down in to a marketing system and look for every way to improve it.

If Ferrari could have got 0.5% increase at the weekend they would have won… what can you do TODAY to get that increase?