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How much more performance does your business need?
Many businesses/dental practices are looking for a huge increase in performance in order to be the best. Many want to increase turnover by 00s% in order to ‘beat’ the competition. Businesses often...
View ArticlePatient Testimonials – What to Ask For
Patient testimonials are a brilliant way of demonstrating to potential customers that you are good at what you do. They provide something we marketers call Social Proof – and we all like proof of what...
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The Importance of Email Marketing for Dentistry
In this blog post I wish to explain the reasoning behind email marketing for dentistry, you see the thing is I see many dentists steering more and more towards social media (Social Media is great, and...
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Do you SELL or SOLVE?
I was chatting to a business on Twitter recently, and I asked them to tell me more about what they did in their services for dentists, the answer was “we sell XYZ”. I must admit to being slightly...
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What is Online marketing for?
As highly technical people we in the dental profession get a thrill and a kick out of understanding the technical side of how something works, and some of the most common questions I get asked with...
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How Many Pages Should You Have in Your Website?
Right you want to create a new website for your dental practice? But how big should it be, because you know that the more pages you have the more it’s going to cost you to have built! The first...
View ArticleHow to Develop Your Dental Practice Brand & Marketing
Here’s a great example of marketing & Branding. Windows 8 is just another operating system… just like many dentists think their practice is just another dental practice. Many dentists I talk to,...
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If it moves in marketing…measure it!
This is a guest blog post by Dee Gerish of Clear Vision Accountancy. ———————————————————————————————————- When Mark offered me the chance to write a blog for his followers, I knew what my message had...
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How to Create a Dental Website That Works in 6 Steps
As an online marketing consultant for dentists I get to see many dental practice websites, none of which I have built myself as I don’t build websites… many of which work and many of which don’t. As I...
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Hashtags – what they are and how to use them
It seems that the whole world has gone hash tag crazy. From being an unused button on the phone and keyboard to being the source of frustration about when to use them the common # has seen it all. So...
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Should you put prices on your dental practice website?
I’ve actually lost count of the number of times that I have been asked this question, so after finding an amazing post on Hubspot which tackles the point directly I thought I would do the same for the...
View Article6 Tips for Creating Dental Practice Videos
I had a client ask me this morning for some advice on having videos made for their website. I thought it would be useful to share this information with you also as videos are becoming more popular on...
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What type of person is looking at your website – and how can you use this...
Wouldn’t it be good if you knew the type of person that was looking at your website? If you knew that they were interested in films, technology, celebrities or shopping it would enable you to focus...
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What Seems to Be Working Best to Attract New Patients at the Moment?
Working with many dental practices throughout the UK helping them reach the local people is a great privilege of mine, we are finding we are able to distribute our dental health message far and wide...
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How to Sell Your Services – REALLY?
I was recently approached by a prospective new client who said something along the lines of: “Mark, I’m running a course for dentists in three months time… Can you help with your marketing to fill it...
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Virtual Reality for Dentists
As regular readers to my blog will know my focus in dental marketing is not to go out and out selling dental treatments… Rather, it is to gently inform and educate patients about their dental health by...
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Is Your Website Working in These 5 Key Performance Areas? [PART 1]
Are you looking for the quickest most cost-effective way to attract the right type of new patients in to your practice? Perhaps you want more people to take action from your website, rather than just...
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How to create an online dental marketing machine – Download your Marketing...
I recently created this Gantt chart for dental practices to utilise in order to develop their online marketing. The chart lays out various activities to be done over a 17 week period. Each week you...
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Backwards Marketing – Buying NOT Selling!
[WARNING: This is a long post with a lot of actionable content] We all hate being sold to, that’s a given, the problem is that marketing can often seem like just a selling avenue. It’s not, and it...
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How to build an online dental marketing machine that never sleeps
There are now so many consultants talking about marketing for a dental practice, using software, technology, paid advertising, websites etc. So where do you start? How do you know what needs to be done...
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